42BELOW enjoy standing out from the crowd. So when they came to us for a global press campaign that would cause a stir for their latest flavours, we knew we had fun times ahead.
Keen to adhere to the irreverent spirit of the brand, we created a range of ads that brimmed with 42BELOW’s witty, straight-up personality. Our aim was to cut the BS and bring on the fun. After all, they’re a vodka brand. And they’re from New Zealand. Two very fun things, we’d say.